Can Businesses Benefit From Podcasts? Part II Episode 03

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This is an episode from out now-defunct podcast, Digital PowWow With Kiruba and Amar. I thought of adding this episode in a podcast meant for authors for one simple reason- everything we discuss here is relevant to authors, and applicable too!You can very well change the title to “How Can Authors Benefit by Launching Their own Podcast?”

Summary:

In this podcast episode, Kiruba and Amar continue their discussion on how can businesses benefit from podcasts. Specifically, they talk about podcasting for startups, small and large companies,breaking the language barrier in India, and podcasts for personal branding.

Examples provided in this discussion include Y Combinator and Stanford University’s How To Start a Startup Podcast, Professor Sidney Finkelstein’s video blogs at Tuck School of Business in the education space. For startups, podcasts can be a free PR, example being podcast called Startup by Gimlet Media. For small businesses, Kiruba and Amar talk about NPR’s Car Talk and the opportunity for companies like crowdfunding platform Wishberry. Finally, for personal branding examples of YouTube Celebrity Chef Sanjay Thumma and Robin Sharma’s podcast are discussed.

News and Updates

Kiruba was the co-host and presenter at the India Digital Summit 2016 in New Delhi, held on Feb 9th
Amar’s other podcast MyKitaab, THE Podcast on Book Publishing in India, featured in iTunes New and Noteworthy not only in iTunes India but also the iTunes US store.
Discussion Points

Podcasting for education

Professor Sidney Finkelstein from Tuck School of Business has a video blog on leadership – where he provides examples of leaders that succeeded and leaders that experienced failure. This material is available to the students as additional reading. He has written a book titled Superboss, based on his work.
Y Combinator and Stanford University have a podcast called How To Start a Startup, where students receive first hand knowledge on how to pitch to investors, how to build a team, etc. from the likes of Reid Hoffman (LinkedIn) and venture capitalist Peter Theil.
Cost of producing a video podcast that too in several languages can be substantially lower than creating an e-learning module.
Education companies can use podcasts as a marketing tool or lead generator for reaching out to potential students.
Professions which have continuing education requirements can benefit through podcasts. For example, Amar is a US Green Building Council Accredited Professional. He is able to complete his continuing education requirements for maintaining his credential by listening to or watching podcasts.
Students can also develop their own podcasts, which will help them in developing better presentation and listening skills.
Podcasting for Startups

Satartups that launch their own podcasts or appear as guests on podcasts can get free PR.
Gimlet Media’s founder Alex Blumberg has been able to use this idea very effectively.
Kathy, co-founder of Webs Yarn Store, has hosted over 200 podcast episodes on the topic of knitting.
5 or 6 out of the top 20 podcasts on iTunes India are on the topic of Entrepreneurship. Founders of startups can contact the hosts of these shows to get interviewed. Kiruba was a recent guest on the Rocking Entrepreneur podcast.
Kiruba has two great stories to share how he was able to benefit by launching a podcast. He interviewed Jimmy Wales of Wikipedia for Kiruba.tv, and their mutual interest in Creative Commons Licenses led to Kiruba attending a conference in Japan, which was a great learning experience for him.
Kiruba interviewed Anand Mahindra, Chairman and Managing Director of the Mahindra Group, for his show. This resulted in one of the biggest social media consulting engagements for his company.
Podcasting for Small Businesses

Organizations like Wishberry, which is a crowdfunding company similar to kickstarter, have very good tutorials on how to raise funds using crowdfunding, They can convert this content into a podcast.
Legal firms, Marriage Bureaus and consultants can launch podcasts in niche areas, and they may even get sponsorships for their work .
Amar gives the example of NPR’s show Car Talk, which became the Go To show in the United States for peole who had queries regarding their car. The hosts, who had a car garage, received a lot of walk in customers because of the podcast.
Podcasting for Large Business

Kiruba was a co-host of the India Digital Summit in New Delhi, where Rajan Andan, Managing Director of Google India, noted that 95% of the video consumed by urban Indians on YouTube is in regional languages.
Next growth for consuming content will come from the Tier III or smaller cities. Digital content in regional languages is expected to grow exponentially.
Hindustan Unilever (HUL) has made a headstart in connecting with the rural population through its initiative called Kan Khajura Tesan. Listeners can call a toll free number, and for 30 minutes they can listen to news, jokes, etc. This is general information content similar to broadcast radio, but the difference is that it is on demand. HUL can very easily make this into a podcast as the data connectivity and smartphone usage in rural areas increases.
Podcasting for Personal Branding

Amar and Kiruba discuss YouTube Celebrity Chef Sanjay Thumma and Robin Sharma’s podcast as examples of personal branding.
They recommend that the common persons (like themselves!) should start podcasts of their own, and iterate and improve with each episode.
Call To Action:
If you liked the format and the discussion in this episode, please leave a review for this show on iTunes or Stitcher!

Ways to Contact The Hosts:
Kiruba can be reached via email : kiruba at kiruba dot com or on Facebook: facebook.com/kiruba
Amar Can be reached via email : amar at amarvyas dot in or via twitter : @amarauthor